How to Price Your Established Website For Sale
Don’t price in your work and time into the sale. This should be reflected in the websites earnings and traffic already. If you spent 50 hours building a custom website then mention that but do not expect the buyer to pay $x per hour for the time it took you. Obviously having a unique site is great and will add value but the majority of buyers will be stuck on “how much the website makes” and that is all they care about.