The Ultimate Guide to Search Engine Marketing
Search engine marketing is a form of promoting a website or product using Search Engine Opimization (SEO), paid inclusion (i.e. Directories), and pay per click marketing. The whole goal behind using each of them is to improve the search engine positions for the keywords being promoted. Search Engine Optimization is a wide spread obsession among webmasters. Everyone wants to get more natural traffic from the search engines, and in order to do they they are competing for the number one spot for their desired keywords. Of course the more times that keyword is searched for every month the more traffic it will bring to the highest ranked websites. Having a high number of incoming is one of the biggest factors that search engines take into account when determining what position to put the site at. That is the reason that everyone wants high quality websites linking to them.
After the recent Google Pagerank update, the webmaster community was furious with the end result. A large number of high quality directories, blogs, and even corporate websites saw a larger then expected drop in their rank. The brightside is there are still accurate ways to measure if a website is quality other then pagerank. SEOmoz created a tool called PageStrength. It comes up with a score from 1-10 based on the websites age, domain name visibility, alexa rank, internal link percentage, and a number of other important factors. With all these factors this tool is very accurate at determining how important a website really is.
Search engine marketing is a very important concept with so many different elements that I am not able to include in just one post. Consider this an introduction to search engine marketing. Each topic will be covered in depth over the coming weeks, and we will both learn more about the many ways to improve search engines rankings and build more traffic. I want to rank in the top 10 for make money online. This takes time but using each of these methods can be achieved naturally and at little cost.
Continue to Part 2 (coming soon)
Posted in: Blog, Increase Traffic, Make Money Online, Search Engine Marketing | Date: November 19th, 2007 | Posted by: Derek |
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Derek is a young up-and-coming web entrepreneur. In his blog he will share his experiences about the endless number of ways to make money online and what actually works.