Want your brand to stick out in social media platforms? Make an effort to bring out that human touch in every social media marketing strategy you make. Some businesses, especially big brands find social media as a channel used only to promote products and services. Most forget that what social media is really about and everyone is there mainly to socialize and enjoy. Learn a few tips on how to make your brand more human which in the end will boost your web page engagement and grow your revenue.
Establish friendly relationships
When you make real friends, you learn to open up and trust them. You share life’s lessons and join as many relevant or trending conversations that other users started
Confused as to how can promote your business if you don’t make any sales pitch that often? Promotions must be a small portion of your efforts on social media. Showing everyone that you are a brand that can easily be approached is already promoting. Joining conversations that may not even be related to your business is still promoted. Whenever they see how genuine you are on the post you make, it ends up being a marketing strategy.
Make favors first
Before asking everyone to share your posts, wouldn’t it be nicer to do them such favors first? Go ahead and join their conversations, click likes, view their video or follow them. Don’t be afraid to get rejected because you are human enough to understand that you simply cannot please everyone. Keep on making an effort to get a bigger reach and when you ask your followers and friends to do you a favor, they will find it difficult to resist you. That’s the power of being a friendly brand that knows how to invest in good relationships.
Behind the scenes
Followers and friends would get impressed with your photos and videos, but showing them behind the scenes footages tells them the real story on how the result reached perfection. Showing off mishaps, bloopers or errors gives them the idea that despite coming up with impressive pictures and videos, you are not afraid to show them that there is room for both errors and improvement.
Human care surely melts everyone’s hearts. Your friends and followers appreciate the genuine concern just like when you give comments, tips or suggestions about anything that is not related to your business. Ask people how they are after a bad weather. This gives readers the idea that you are someone they can approach at all times. You earn their trust just by being human